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News / Blog - Page 7 of 9 -

Market Leaders Life Technologies, Lonza, & Thermo Fisher Scientific Face Slowing Market Growth in Several Gene Silencing Segments in 2011

12th Dec, 2010

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Market growth shows signs of decline in several gene silencing segments surveyed. Prospective users grow.

Carlsbad, Calif. – December 12, 2010 – Today, Percepta Associates announced the launch of the 2010 Gene Silencing Series 3 Life Science DashboardTM market research report which draws comparisons to key market indicator data reported in Percepta’s 2008 Gene Silencing Dashboard. This report provides rapid…

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Bio-tool Companies Aim at Better Offering for Drug Development

30th Sep, 2010

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In the recent few quarters Percepta has experienced an increase in demand for studies relating to better serving the pharmaceutical industry. The focus of the studies have varied considerably but the trend is evident. This tells us bio-tools companies are getting more serious about tailoring an offering to the drug discovery and development market that will resonate with the…

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Cell Culture Research Market Growing; New Data Projects Declining Growth in Sub Segments

7th Sep, 2010

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New report reveals the cell culture research market is expected to grow to nearly $600 million in 2011, but experiencing declining growth across sub segments

Carlsbad, Calif. – September 7, 2010 – Today, Percepta Associates launched its Series Three Cell Culture Life Science DashboardTM market research report. Unique to this Series are comparisons and trends based on key market indicator…

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What Will Be The Next Big Thing?

30th Aug, 2010

Articles, Blog

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What will be the next big thing to drive growth in the bio-tools industry? Will it be epigenetics? Gene regulation is now a focus of many drug development programs within the pharmaceutical industry. The past five years have seen the genesis of many new companies dedicating their focus to products and services tailored to monitoring gene regulation by methylation,…

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Branding: Defense Against Bio-tools Commoditization

31st Jul, 2010

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We hear all the time that elements of traditional molecular biology reagent portfolios have become increasingly commoditized. Dictionary.com defines commodity as “any bulk good traded in an exchange…”. By that people generally mean that the reagent is not differentiated by anything other than price. One bag of tips or tubes is the same as the next so why pay…

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It’s Not What or Who You Know – It’s Who Knows You?

23rd May, 2010

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We see it over and over again. Large bio-tools companies are often cited in surveys by market research participants as the suppliers of research products that they don’t even sell. What is this telling us? The cynical might think it means researchers are just clicking on buttons to get to the end of the survey – and we know…

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Gene Expression Profiling Market Leaders Retain Share of Key Market Segments

5th May, 2010

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However tier two suppliers capture share from smaller competitors in several market segments revealed in Percepta Associates’ new Gene Expression Profiling Life Science Dashboard™ market research report

Carlsbad, Calif. – May 5, 2010 – Percepta Associates Inc. announces the release of Series Three of its Gene Expression Profiling Life Science Dashboard™ market research report. Unique to the Percepta report, Series…

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The 10 Second MBA

31st Mar, 2010

Articles, Blog

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Did you realize recently that the 1st quarter is over and you have not hit the revenue target? If so, do you know why the company missed the number? If you don’t know – is that your problem? Is it someone else’ problem?

What is the plan? Is it panic time or do you know the next steps? Does your…

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eMail Lists vs. eFail Lists – Do You Know the Difference?

22nd Feb, 2010

Articles, Blog

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If you are in the business of selling research products to life scientists then chances are good you have probably sent out promotional information or conducted market research using email. It is an efficient and cost effective way to reach lots of potential customers quickly. If you are using your customer lists to communicate new products or promote special…

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Biotools Marketing 101: When Hiring Consultants Hire Experience First

6th Jan, 2010

Articles, Blog

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There are times each year when our clients just need a little extra help to get things done. There are a lot of reasons that this is true – internal staffing shortfalls, impending strategic planning, management pressing project time lines, initiative de jour – you name it. This of course always causes stress for the marketing manager that needs…

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