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Marketing Planning


A blueprint for success

Align tactics to strategy.

Percepta offers tailored marketing planning solutions, as well as strategic planning facilitation as part of our capabilities. Melding marketing fundamentals and up-to-date competitive intelligence to guide a personalized plan, we will help simplify the complex and get you to market—within budget and on time.

Define plans that instill confidence and certainty.

Percepta partners with your company to help align corporate and product strategies, launch novel products and campaigns that attract and retain new customers and gracefully manage maturing portfolios. Marketing planning deliverables typically include:

External Market View

  • Historical and projected market size and growth
  • Market segment trends and drivers
  • Customer overview
  • Competitive landscape
  • Strengths, Weaknesses, Opportunities and Threats

Internal View

  • Company performance– sales, growth, margin, share
  • Annual product line forecast
  • Marketing plan by product line:
    • Objectives and Strategies
    • The 5 Ps (Product, Positioning, Pricing, Promotions/campaigns, Place)
    • Critical dates and timelines
    • Marketing budget

Our team has created and implemented scores of successful marketing plans in the life sciences supply industry using a time-tested and transferrable model that your company can adopt for continued success.

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