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Brand Assessment and Development


Are you a leading brand?

We have the resources to help you get there.

Leading life science brands enjoy broad, positive recognition in the minds of their customers. They inspire a sense of loyalty and retention. At Percepta, we have a wealth of experience helping our clients reach a similar status. Our panel of 60,000 life scientists from around the globe offers you a resource from which to gather timely, unbiased, accurate and relevant feedback about your brands. We will work with you to craft your brand research according to your specific goals.

How strong is your brand?

Find out by assessing and tracking brand awareness, strength and differentiation.

Sometimes assessing certain key attributes – such as brand salience, relevance and loyalty – requires going outside the scope of your standard market research. To compete in these areas, your brand positioning is critical, and our team can assist with its creation. Within this category, Percepta’s research helps identify the strongest means to position your new products or services in a way that resonates with customers or manages an established brand to keep it fresh in a competitive landscape. Frequently researched areas include:

  • Brand awareness
  • Brand preference and usage
  • Brand differentiation
  • Brand tracking studies
  • Brand positioning
  • Brand naming
  • Brand platform development
  • Customer satisfaction
  • Customer loyalty

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