Sigma, Thermo Fisher, MediaTech and Lonza Jostle for Second Position Revealing a Changing Competitive Landscape Compared to 2010 Cell Culture Life Science DashboardTM Findings

Carlsbad, Calif. – September 5, 2012 – Today, Percepta Associates announces the launch of its Series Four 2012 Cell Culture Life Science DashboardTM market research report, providing rapid access to actionable key market indicators for the cell culture market. This 2012 report draws comparisons to the market data reported in Percepta’s 2010 and 2008 Cell Culture Dashboards, including for example market shares, frequency of use of various cell culture products, throughput and customer satisfaction/propensity to switch. This Cell Culture Dashboard was developed based on aggregated responses to a 21-question survey completed by 487 scientists actively engaged in mammalian cell culture and predominantly located in North America and Europe. Cell culture market segments analyzed, are as follows:

  • Basal media
  • Fetal bovine serum
  • Other animal sera
  • Balanced salt solutions
  • Serum free media
  • Dry powdered media (not for bacterial propagation)
  • Growth and attachment factors
  • Stem cell culture reagents (NEW in 2012 report)

In a market exhibiting low to high single digit percentage growth, depending upon the segment surveyed, Percepta reports the most attractive growth opportunities lie in stem cell culture reagents, growth and attachment factors and serum free media.

The Series Four Cell Culture Life Science DashboardTM analyzes customer satisfaction with cell culture products and the propensity of customers to switch suppliers. “Despite strong leadership in the cell culture product segments analyzed, survey results show that in four of eight product segments, at least 30% of respondents expressed an interest in switching to lower priced or better performing products. This indicates that there is a need for value price, quality media with reliable lot-to-lot consistency”, said Alison Rowland, Co-founder and Principal at Percepta Associates.

Recognizing the importance of the Chinese cell culture market to global suppliers, Percepta Associates has developed a new Chinese Cell Culture Life Science DashboardTM market research report that will be available in September 2012.

For more information about Life Science DashboardTM reports please visit

About Percepta
Founded in 2005 in Carlsbad, California Percepta Associates is a specialized consultancy providing expert market research, strategic business planning, portfolio management, product and corporate branding and marketing communications services to life science research suppliers globally. For more information visit:

Percepta Associates Inc.
Alison Rowland
Co-founder and Principal