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News / Blog - Page 8 of 9 -

A Short List of Needs, Wants, and Desires for 2010

31st Dec, 2009

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We have all been so busy as the year (and the decade) draws to a close at Percepta that I have been pulled from these blog posts for the better part of two months. But that is a welcome sign that the biotools industry is alive and relatively healthy.

Considering all that we encounter in the industry as a marketing…

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Failing to Plan Can Look a Lot Like Planning to Fail

3rd Nov, 2009

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In a very definite way, quarterly reporting for public companies is a measure of how well they can execute their strategic business plans. If we assume that no serious company plans to fail, then when companies miss Wall Street’s expectations is it because they failed to plan? Hard to say because every company has its own reasons for the…

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I Want You – To Tell Us What You Want

21st Oct, 2009

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Percepta offers a lot of different marketing services besides market research, but market research seems to be a popular area of interest. We offer a series of segment specific market research reports that are popular (The Life Science Dashboards), but we also like to publish complimentary reports a few time a year for our colleagues in the industry. Recently…

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Fibs, Damn Fibs and Marketing – 5 Simple Rules to Keep It Real

29th Sep, 2009

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We are far from the first or only ones to warn against marketing messaging packed with empty words drained of meaning (see Eric Karjaluoto). The marketing promises for “better” this or “faster” that are becoming all but invisible to the customer because they are like so many grains of sand on the beach, too difficult to tell apart.

It seems…

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Biotools Marketers – Got Marketing Bandwidth?

14th Sep, 2009

Articles, Blog

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All of us at Percepta have cumulatively been involved in literally hundreds of biotools product launches in the course of our careers at various well known biotools companies. Some of these products were fabulous successes and others were fantastic flops. The flops failed for a variety of reasons but the successes all had one thing in common – they…

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Can Stimulus Dollars Sustain Biotools Growth?

3rd Sep, 2009

Articles, Blog

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As everyone knows, the Great Recession or 2008 and 2009 has taken its toll on most industries and the biotools supply industry is no exception. However, there is real evidence that the light at the end of the tunnel is getting a bit brighter. Stimulus dollars from the American Recovery and Reinvestment Act of 2009 have finally started to…

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Marketing Natural Selection or Directed Evolution?

21st Aug, 2009

Articles, Blog

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There has certainly been a lot of content generated recently about the virtues of the “new marketing” and the focus on niche segments, consumer to consumer communication, and permission vs. interruption approaches. Is it a real revolution or a fad? The question we prefer is: what’s the difference? So let’s see what your average dictionary says about these terms.
Revolution…

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The Flux Capacitor: The Market Researcher’s Dream

14th Aug, 2009

Articles, Blog

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At Percepta, our first point of contact is at times an overworked product manager blurting, “I need to field a survey on…insert topic here…and I need the data back by…insert excessively tight deadline here.” Our approach is generally to convince them to come down off of the ledge, take a deep breath, and provide us with the answers to…

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Life Science Research Tools Companies Stand to Benefit from Sharp Increase in NIH Grant Funding, New Market Research Report Finds

12th Aug, 2009

News

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According to a new market research from Percepta, US life scientists anticipate $7.4 billion in new NIH grant funds by 2010

Carlsbad, CA – August 12, 2009 – Percepta Associates announced today the release of a new complimentary market research report Life Science Research Funding Optimism In The United States: A Researcher’s Perspective. The report details the anticipated impact of…

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How Big a Piece of the Stimulus Pie Should Biotools Companies Expect?

9th Aug, 2009

Articles, Blog

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As a marketing consultancy that serves the research biotools industry, Percepta’s business is more or less directly linked to the market dynamics of life science research in general. These market dynamics can be – well … dynamic. For example, as noted in earlier posts, research funding is the engine that drives the research biotools industry and to a large…

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