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News / Blog - Page 8 of 9 -

Can Stimulus Dollars Sustain Biotools Growth?

3rd Sep, 2009

Articles, Blog

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As everyone knows, the Great Recession or 2008 and 2009 has taken its toll on most industries and the biotools supply industry is no exception. However, there is real evidence that the light at the end of the tunnel is getting a bit brighter. Stimulus dollars from the American Recovery and Reinvestment Act of 2009 have finally started to…

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Marketing Natural Selection or Directed Evolution?

21st Aug, 2009

Articles, Blog

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There has certainly been a lot of content generated recently about the virtues of the “new marketing” and the focus on niche segments, consumer to consumer communication, and permission vs. interruption approaches. Is it a real revolution or a fad? The question we prefer is: what’s the difference? So let’s see what your average dictionary says about these terms.
Revolution…

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The Flux Capacitor: The Market Researcher’s Dream

14th Aug, 2009

Articles, Blog

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At Percepta, our first point of contact is at times an overworked product manager blurting, “I need to field a survey on…insert topic here…and I need the data back by…insert excessively tight deadline here.” Our approach is generally to convince them to come down off of the ledge, take a deep breath, and provide us with the answers to…

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Life Science Research Tools Companies Stand to Benefit from Sharp Increase in NIH Grant Funding, New Market Research Report Finds

12th Aug, 2009

News

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According to a new market research from Percepta, US life scientists anticipate $7.4 billion in new NIH grant funds by 2010

Carlsbad, CA – August 12, 2009 – Percepta Associates announced today the release of a new complimentary market research report Life Science Research Funding Optimism In The United States: A Researcher’s Perspective. The report details the anticipated impact of…

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How Big a Piece of the Stimulus Pie Should Biotools Companies Expect?

9th Aug, 2009

Articles, Blog

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As a marketing consultancy that serves the research biotools industry, Percepta’s business is more or less directly linked to the market dynamics of life science research in general. These market dynamics can be – well … dynamic. For example, as noted in earlier posts, research funding is the engine that drives the research biotools industry and to a large…

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Is the Bio-tools Industry Recession Proof?

20th Jul, 2009

Articles, Blog

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Last October our little consultancy looked around and noticed things had begun to slow down a bit. New business wasn’t banging at the door and we had to face an unpleasant truth – we were not as immune to the economic downturn as we had hoped.

Percepta is a San Diego area marketing consultancy serving biological research tools suppliers. You…

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Significant Potential For Share Gain in Fluctuating Nucleic Acid Amplification Research Product Market

14th Jul, 2009

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The New Nucleic Acid Amplification Series 2 Life Science Dashboard™ from Percepta Associates projects significant potential for switching primary amplification product suppliers

Carlsbad, Calif. – July 14, 2009 – Today Percepta Associates announced the launch of the 2009 Nucleic Acid Amplification Series 2 Life Science Dashboard™ market research report
which draws comparisons to key market indicator data reported in Percepta’s 2007…

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Change in End User Habits Revealed in Over Half Billion Dollar Nucleic Acid Purification Research Market

23rd Jun, 2009

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New Nucleic Acid Purification Series 2 Life Science Dashboard™ from Percepta Associates projects significant growth in microRNA and total RNA purification segments

Carlsbad, Calif. – June 23, 2009 – Today Percepta Associates launched its 2009 Nucleic Acid Purification Series 2 Life Science Dashboard™ market research report which draws comparisons to key market indicator data reported in Percepta’s 2007 Nucleic Acid…

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Percepta Launches New Research Program to Profile Life Science Customers

16th Jun, 2009

News

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The novel program mines customer databases for customer trends and new sales opportunities.

Carlsbad, California – June 16, 2009 – Percepta Associates announced today that they have implemented a new program to profile life scientists for research supply companies. The Profile™ Program is designed to give suppliers an up-to-date customer profile sheet summarizing their existing customer’s practices and views regarding…

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