October 7th 2016 –  Percepta Associates Inc. has been selected for the 2016 California Excellence Award for client services in market research among all its peers and competitors by the American Economic Institute (AEI).

Percepta Associates Inc. has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by AEI marks a significant achievement as an emerging…

Today Percepta Associates released its 2016 Protein Electrophoresis and Western Analysis, Series 3 Life Science Dashboard™ market research report which draws comparisons to key market indicator data reported in Percepta’s 2013 Series 2 Dashboard.   This updated dashboard reveals an increase in growth rates for 6 of the 7 product categories surveyed compared to 2013 findings, with highest anticipated growth…

Smart mobile devices have changed our lives and we now walk around with the internet in our back pockets.   They help us shop, share information, and update our favorite social media profiles.   However, how people use mobile devices tends to vary depending on the task at hand (pun intended).  Many find their mobile devices to be useful in the…

In October 2013, we polled users of protein analysis products in the U.S. to understand how, if at all, budget sequestration has affected their lab’s purchase of protein analysis products.  Results reveal that both non-profit and for-profit researchers are impacted by budget sequestration as approximately 56% of non-profit and 29% of for-profit respondents indicated budget sequestration has definitely affected…

We set out to understand, at a top level, which life science suppliers are recognized in the industry for having the most flexible pricing options, for reagents and for instruments.  The questions posed to North American, European and Chinese audiences were:

Q. Which life science reagent supplier has the most flexible pricing options?

Q. Which life science instrument supplier…

It was a hectic close to 2010 which shows us that biotools industry is alive and healthy! Though the future economic environment for the globe remains uncertain and public funding levels for life sciences in the US may plataue of or even dip in 2011, there were several things that we noticed at Percepta that we believe will be…

Did you realize recently that the 1st quarter is over and you have not hit the revenue target? If so, do you know why the company missed the number? If you don’t know – is that your problem? Is it someone else’ problem?

What is the plan? Is it panic time or do you know the next steps? Does your…

There are times each year when our clients just need a little extra help to get things done. There are a lot of reasons that this is true – internal staffing shortfalls, impending strategic planning, management pressing project time lines, initiative de jour – you name it. This of course always causes stress for the marketing manager that needs…

We have all been so busy as the year (and the decade) draws to a close at Percepta that I have been pulled from these blog posts for the better part of two months. But that is a welcome sign that the biotools industry is alive and relatively healthy.

Considering all that we encounter in the industry as a marketing…

In a very definite way, quarterly reporting for public companies is a measure of how well they can execute their strategic business plans. If we assume that no serious company plans to fail, then when companies miss Wall Street’s expectations is it because they failed to plan? Hard to say because every company has its own reasons for the…