We set out to understand, at a top level, which life science suppliers are recognized in the industry for having the most flexible pricing options, for reagents and for instruments.  The questions posed to North American, European and Chinese audiences were:

Q. Which life science reagent supplier has the most flexible pricing options?

Q. Which life science instrument supplier…

We set out to understand, at a top level, which life science suppliers are recognized in the industry for having the most memorable advertising, for reagents and for instruments.  The questions posed to North American, European and Chinese audiences were:

Q. Which life science reagent supplier has the most memorable advertising?

Q. Which life science instrument supplier has the…