In US and Canada Call Toll Free: (877) 597-9236
Everywhere Else Call: (760) 431-6300

Branding: Defense Against Bio-tools Commoditization

percepta

31st Jul, 2010

Articles, Blog

0

We hear all the time that elements of traditional molecular biology reagent portfolios have become increasingly commoditized. Dictionary.com defines commodity as “any bulk good traded in an exchange…”. By that people generally mean that the reagent is not differentiated by anything other than price. One bag of tips or tubes is the same as the next so why pay…

read more >

It’s Not What or Who You Know – It’s Who Knows You?

percepta

23rd May, 2010

Articles, Blog

0

We see it over and over again. Large bio-tools companies are often cited in surveys by market research participants as the suppliers of research products that they don’t even sell. What is this telling us? The cynical might think it means researchers are just clicking on buttons to get to the end of the survey – and we know…

read more >

News

Blog

Contact

Copyright © 2021 Percepta Associates Inc. All rights reserved. Terms & Conditions.