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How Big a Piece of the Stimulus Pie Should Biotools Companies Expect?

percepta

9th Aug, 2009

Articles, Blog

0

As a marketing consultancy that serves the research biotools industry, Percepta’s business is more or less directly linked to the market dynamics of life science research in general. These market dynamics can be – well … dynamic. For example, as noted in earlier posts, research funding is the engine that drives the research biotools industry and to a large…

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Is the Bio-tools Industry Recession Proof?

percepta

20th Jul, 2009

Articles, Blog

0

Last October our little consultancy looked around and noticed things had begun to slow down a bit. New business wasn’t banging at the door and we had to face an unpleasant truth – we were not as immune to the economic downturn as we had hoped.

Percepta is a San Diego area marketing consultancy serving biological research tools suppliers. You…

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