Significant Potential For Share Gain in Fluctuating Nucleic Acid Amplification Research Product Market
The New Nucleic Acid Amplification Series 2 Life Science Dashboard™ from Percepta Associates projects significant potential for switching primary amplification product suppliers

Carlsbad, Calif. – July 14, 2009 - Today Percepta Associates announced the launch of the
2009 Nucleic Acid Amplification Series 2 Life Science Dashboard™ market research report
which draws comparisons to key market indicator data reported in Percepta's 2007 Nucleic Acid
Amplification Dashboard. This updated dashboard reveals that product performance and price
per reaction most highly influence customer preference to switch suppliers. This report
provides rapid access to actionable key market indicators for the nucleic acid amplification
market, such as market size, competitive shares, growth rates, customer
satisfaction/propensity to switch, and end-user practices, in an 'at a glance' easy to understand
format, for the following nucleic acid amplification research market segments:

• Standard PCR with Taq polymerase
• Standard PCR with a hot start Taq polymerase
• Standard PCR with a proofreading (high fidelity) polymerase
• qPCR (genomic DNA template) using Taq polymerase
• qPCR (genomic DNA template) using hot start Taq polymerase
• qRT-PCR (cDNA template) using Taq polymerase
• qRT-PCR (cDNA template) using hot start Taq polymerase
• Standard PCR thermal cyclers*
• Real-Time PCR thermal cyclers*
*Nucleic Acid Amplification Instrument Segment

Driven primarily by amplification automation, higher median throughput is revealed for many
product segments, relative to the 2007 version of the report, resulting in growth for the nucleic
acid amplification market as a whole. However, the Nucleic Acid Amplification Dashboard also
shows a notable decrease in breadth of technique usage among the seven nucleic acid
amplification research market segments studied among researchers in the US and Europe –
respondents indicate they use an average of 2.6 of the seven nucleic acid
amplification techniques, which is down significantly from the average number of techniques per
researcher indicated in 2007. This Dashboard also analyzes current primary and secondary
applications for each nucleic acid amplification segment, uncovering key downstream
application changes in the past two years.

The Nucleic Acid Amplification Series 2 Life Science Dashboard™ shows that Life Technologies
(NASDAQ: LIFE), with its Invitrogen and Applied Biosystems brands, continues to be the leading
supplier of nucleic acid amplification products in the majority of market segments surveyed.
However, other suppliers, including Bio-Rad (NASDAQ: BIO) and Promega Corporation, have
gained market share in key segments.

Nucleic acid amplification is one of the few basic methods ubiquitous among scientists using
molecular biology techniques to investigate processes such as gene expression, genetic
diversity, cloning and mutagenesis. The Nucleic Acid Amplification Series 2 Life Science
Dashboard™ was developed from responses to a 21-question survey of 442 scientists
predominantly located in North America and Europe.
"This 2009 nucleic acid amplification report is a valuable resource for Product and Marketing
Managers to rapidly access pertinent and current information about the still evolving nucleic
acid amplification research market" said Mike Klein, Principal at Percepta.

To view nucleic acid amplification dashboard sample data and the survey questionnaire visit:
http://www.perceptaassociates.com/publications/09_nucleic_acid_a_overview.shtml


About Percepta
Founded in 2005 in Carlsbad, California Percepta Associates is a specialized consultancy providing expert market research, strategic business planning, portfolio management, product and corporate branding and marketing communications services to the life sciences research supply industry. For more information visit www.perceptaassociates.com or call 760.597.9236.

CONTACT:
Percepta Associates Inc.
Mike Klein
Principal
Phone: 760 597 9236
Email: mklein@perceptaassociates.com