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Percepta Expands with Addition of Anne St. Louis as Associate Director

Carlsbad, Calif. – January 15, 2007 – Percepta Associates, a strategic consultancy company focused on helping life science companies, today announced that Anne St. Louis has joined the team as Associate Director.

Anne brings more than twenty years of life science experience to this role. Her experience encompasses marketing, sales and research & development. Anne is a strategically-minded and execution-oriented marketer with a deep understanding of the sales process, sales people and distribution channels. While serving in senior and executive level positions in several companies, Anne has directed marketing, new product development, managed diverse product portfolios, integrated newly acquired businesses and established sales departments for national organizations.

“We are truly excited Anne is joining our team, she has a strong reputation developed over her tenure in the industry and will complement and reinforce Percepta’s enthusiastic, analytical, thoughtful approach to life science marketing and sales.” said G. Scott Provost, one of Percepta’s founders.

Anne most recently directed the Gene Expression Marketing Group at Stratagene, where her responsibilities included product life cycle management, revenue forecasting and sales force training. Prior to this, Anne served as Vice President of Marketing and Sales for Qbiogene, and was a key contributor to the integration of Quantum Biotechnologies, Bio101 and Appligene, S.A., driving corporate and product branding, building the sales organization, and managing marketing communications. Prior to Qbiogene, Anne was the Director of Marketing at Intergen Discovery Products where she established both a product marketing and technical support department for the division, and was instrumental in the successful acquisition and transition of Oncor Research Products to Intergen.

Anne earned her bachelors degree in Cell Biology and Biochemistry from the University of California, San Diego and has research experience at the Salk Institute in La Jolla, California and with Stratagene’s R&D department. Anne also served as a Technical Sales Associate with Stratagene, where she won consecutive annual awards as Sales Representative of the Year.

“I have always been intrigued by the opportunity to apply my skills to the diverse set of challenges that you face on the consulting side,” said St. Louis. “With Percepta, I’ll be able to provide clients with fresh approaches to developing and implementing marketing strategies and tactical marketing programs. “

About Percepta
Founded in 2005 in Carlsbad, Percepta Associates has served an impressive and rapidly growing roster of life science clients across North America and Europe. Percepta is a specialized consultancy providing life science suppliers with expert market research, strategic business planning, portfolio management, product and corporate branding and marketing communications services. Unlike other consultants, Percepta's seasoned associates have a proven track record of leadership in life science supply companies. For more details about our company and services, visit our website at www.perceptaassociates.com

CONTACT: Percepta Associates Inc.
Alison Rowland
Principal
Phone: 760 597 9236
Email: arowland@perceptaassociates.com

SOURCE: Percepta Associates Inc.
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