Market Report from Percepta Associates Chinese Researchers more willing to switch between cell culture suppliers for improved service and support

Carlsbad, Calif. – September 25, 2012 – Today, Percepta Associates announced the launch of its Series One 2012 Chinese Cell Culture Life Science Dashboard™ market research report, providing rapid access to actionable key market indicators for the Chinese cell culture market. Market indicators such as market size, share, growth, downstream applications and competitive landscape are reported. This new Cell Culture Dashboard was developed based on aggregated responses to a 21-question survey completed by 398 Chinese scientists actively engaged in mammalian cell culture. Cell culture market segments analyzed, are as follows:

  • Basal media
  • Fetal bovine serum
  • Other animal sera
  • Balanced salt solutions
  • Serum free media
  • Dry powdered media (not for bacterial propagation)
  • Growth and attachment factors
  • Stem cell culture reagents

In a market exhibiting attractive double digit growth rates, in multiple cell culture segments surveyed, the most significant revenue opportunity was found to lie in the Chinese fetal bovine serum market. This is in contrast to findings recently reported in Percepta’s Series Four Cell Culture Life Science Dashboard™ focused on North American and European markets. Growth and attachment factors is another smaller but attractive segment with a high growth rate and high respondent interest in switching suppliers.

Percepta reports a very similar competitive landscape in the Chinese market as seen in North American and European markets with Life Technologies, Thermo Fisher and Sigma leading the field.

The Series One Chinese Cell Culture Life Science Dashboard™ analyzes customer satisfaction with cell culture products and the propensity of customers to switch suppliers. “While the need for lower pricing and better product performance continue to drive researcher purchase decisions in global cell culture markets and are predominantly the reasons cited for switching suppliers, we are seeing a significantly higher percentage of researchers in China also expressing the need for improved service and support. This suggests that service levels from these global cell culture leaders need to be improved in China” said Cijian Feng, Market Research Associate at Percepta Associates. “Remarkably, in five out of the eight cell culture segments surveyed almost half of the respondents expressed an interest in switching suppliers”.

Percepta published its Series Four Cell Culture Life Science Dashboard™ for North America and Europe earlier this month. This Cell Culture Dashboard was developed based on aggregated responses to a 21-question survey completed by 487 North American and European scientists actively engaged in mammalian cell culture. Read more

For more information about Life Science Dashboard™ reports please visit http://www.perceptaassociates.com/publications/life_science_dashboard.shtml

About Percepta
Founded in 2005 in Carlsbad, California Percepta Associates is a specialized consultancy providing expert market research, strategic business planning, portfolio management, product and corporate branding and marketing communications services to life science research suppliers globally. For more information visit: www.perceptaassociates.com

CONTACT:
Percepta Associates Inc.
Alison Rowland
Co-founder and Principal
877-597-9236
ARowland@perceptaassociates.com