Jose Serrano
Creative Director

Percepta Associates and Jose Serrano, of Serrano Design work in a collaborative partnership to deliver a seamless portfolio of marketing services to bioscience companies. Jose has worked with the Principals of Percepta, over the last decade, on multiple creative projects, a number of which can be viewed at www.serranojose.com.

Jose is a 20-year veteran of identity, packaging, advertising and brand development. His award winning solutions to complex marketplace challenges are grounded in his ability to unify word and image. He has led flagship initiatives for category leaders, successful niche players and startups alike in bioscience, telecommunications, residential and commercial development and an array of consumer products categories. In the bioscience industry, Jose has worked with clients such as Invitrogen, Upstate, ISIS Pharmaceuticals and The Salk Institute. For these clients he has directed and created award-winning communications including corporate identity, packaging, web sites, collateral, advertising, point-of-purchase, tradeshow environments and online promotions. Jose has developed a reputation for the translation of strategy into compelling visual stories - stories that hold up from concept to execution and reflect an exceptional level of finish down to the last detail.