Alison Rowland
Co-founder & Principal

Alison Rowland brings to Percepta broad and deep experience in international sales and marketing of life science research tools. With over 20 years of professional experience in the bioscience industry, she has gained a reputation for creating marketing leadership. Prior to founding Percepta Alison served as Vice President of Marketing at Invitrogen. At Invitrogen Alison was responsible for the growing family of corporate and product brands, and her team was responsible for the conception and production of Invitrogen's industry-leading advertising campaigns, web site and print collateral. Throughout her career Alison has managed strategic planning, corporate identity, brand strategy and development, forecasting, product marketing, marketing communications, international distribution and acquisition identification, evaluation and integration. She is widely regarded for her insightful approach, pragmatic attitude and honed set of marketing skills and operates effectively at high level strategy as well as tactical execution.