Table of Contents 7 Figures and Tables 11 Executive Summary 13 Key Findings and Implications 17 Cell Culture Dashboard 21 Cell Culture Market Opportunity Matrix 23 Survey Methodology 25 Survey Invitation Text 26 Respondent Demographics 38 Frequency of Performance of Life Science Techniques 43 Frequency of Cell Culture Product Use 65 Throughput/Usage Rates and Market Growth Rates 70 Respondent's Stated Price per Liter for Cell Culture Products 75 Total Market Size, Market Segment Sizes and Total Market Growth Rate 78 Market Shares (Share of Mentions) for Basal Media 83 Market Shares (Share of Mentions) for Fetal Bovine Serum 87 Market Shares (Share of Mentions) for Other Animal Sera 90 Market Shares (Share of Mentions) for Balanced Salt Solutions 95 Market Shares (Share of Mentions) for Serum Free Media 100 Market Shares (Share of Mentions) for Dry Powdered Media 104 Market Shares (Share of Mentions) for Growth and Attachment Factors 110 Customer Satisfaction And Interest In Switching Suppliers 116 Product Features That Influence Purchasing Decisions 120 Primary and Secondary Downstream Applications 127 Desired Changes to Cell Culture Products 136 Survey Questionnaire Figures and Tables 28 Figure 1: Respondent's Place of Employment 30 Figure 2: Respondent's Country/Region 31 Figure 3: Respondent's Job Title 33 Figure 4: Respondent's Areas of Expertise/Specialization 37 Figure 5: Number of Employees in Respondent's Laboratories 40 Figure 6: Percentage of Respondents Performing Various Life Science                        Techniques at Least a Few Times per Year 46 Figure 7: Percentage of Respondents Performing Mammalian Cell Culture 47 Figure 7A: Change in Percentage of Respondents Performing                          Mammalian Cell Culture 48 Figure 8: Percentage of Respondents Using Various Types of Cell Culture                        Media/Reagents in Their Laboratories 50 Figure 9: Percentage of Respondents Using Basal Media 51 Figure 9A: Change in Percentage of Respondents Using Basal Media 52 Figure 10: Percentage of Respondents Using Fetal Bovine Serum 53 Figure 11: Percentage of Respondents Using Other Animal Sera 54 Figure 12: Percentage of Respondents Using Balanced Salt Solutions 55 Figure 12A: Change in Percentage of Respondents Using Balanced                             Salt Solutions 56 Figure 13: Percentage of Respondents Using Serum Free Media 57 Figure 13A: Change in Percentage of Respondents Using Serum Free Media 58 Figure 14: Percentage of Respondents Using Dry Powdered Media 59 Figure 14A: Change in Percentage of Respondents Using Dry Powdered Media 60 Figure 15: Percentage of Respondents Using Growth and Attachment Factors 61 Figure 15A: Change in Percentage of Respondents Using Growth and                            Attachment Factors 79 Figure 16: Respondent's Primary Supplier for Basal Media 81 Figure 16A: Change in Percentage of Respondent's Primary Supplier                             for Basal Media 84 Figure 17: Respondent's Primary Supplier for Fetal Bovine Serum 88 Figure 18: Respondent's Primary Supplier for Other Animal Sera 91 Figure 19: Respondent's Primary Supplier for Balanced Salt Solutions 93 Figure 19A: Change in Percentage of Respondent's Primary Supplier for                             Balanced Salt Solutions 96 Figure 20: Respondent's Primary Supplier for Serum Free Media 98 Figure 20A: Change in Percentage of Respondent's Primary Supplier for                             Serum Free Media 101 Figure 21: Respondent's Primary Supplier for Dry Powdered Media 103 Figure 21A: Change in Percentage of Respondent's Primary Supplier                               for Dry Powdered Media 105 Figure 22: Respondent's Primary Supplier for Growth and Attachment Factors 107 Figure 22A: Change in Percentage of Respondent's Primary Supplier for                               Growth and Attachment Factors 115 Figure 23: Percentage of Respondents That Have Switched Suppliers in                             the Last Six Months 118 Figure 24: Most Important Features of Cell Culture Products 122 Figure 25: Respondent's Primary Application for Cultured Mammalian Cells 125 Figure 26: Respondent's Primary & Secondary Applications for Cultured                             Mammalian Cells 34 Table 1: Respondent's Areas of Expertise/Specialization Values for Figure 4 41 Table 2: Frequency of Performance of Various Life Science Techniques 42 Table 3: Frequency of Co-Performance of Various Life Science Techniques 49 Table 4: Frequency of Use for Various Cell Culture Medias/Reagents 63 Table 5: Frequency of Co-Performance of Life Science Techniques with the                      Use of Various Cell Culture Products 64 Table 6: Frequency of Use of Cell Culture Products with the Performance                       of Life Science Techniques 67 Table 7: Percentage of Respondents Using Various Numbers of Liters                       of Media Per Month by Cell Culture Product Type 68 Table 8: Change in Percentage of Respondents Using Various Numbers                       of Liters of Media Per Month in Comparison to 2008 Cell                       Culture Dashboard 69 Table 9: Median and Average Monthly Usage Rates for Cell Culture Products 72 Table 10: Projected Growth in the Use of Various Cell Culture                         Product Categories 74 Table 11: Median and Average Price Per Liter for Cell Culture Media 76 Table 12: Estimated 2010/2011 Global Market Size for Cell Culture                         Products by Category 82 Table 13: Respondent's Primary Supplier for Basal Media by Market Segment 86 Table 14: Respondent's Primary Supplier for Fetal Bovine Serum by                         Market Segment 94 Table 15: Respondent's Primary Supplier for Balanced Salt Solutions by                         Market Segment 99 Table 16: Respondent's Primary Supplier for Serum Free Media by                         Market Segment 108 Table 17: Respondent's Primary Supplier for Growth and Attachment                           Factors by Market Segment 109 Table 18: Market Share Leaders for Cell Culture Products 112 Table 19: Percentage of Respondents Satisfied with Various Cell Culture                           Product Categories and Reasons for Dissatisfaction 113 Table 20: Percentage of Respondents Satisfied with Various Cell Culture                           Product Categories - Comparison to 2008 Cell Culture Dashboard 119 Table 21: Most Important Features of Products for Cell Culture -                           Comparison to 2008 Cell Culture Dashboard 126 Table 22: Respondent's Primary & Secondary Applications for Cultured                           Mammalian Cells - Comparison to 2008 Cell Culture Dashboard